-
Promotion and visibility through advertising campaigns, facilitating and accelerating the development of the Company
-
Opportunity to leverage on our premium editorial contents
-
Multiplatform and multi-territory planning through a combination of TV, web and radio
-
Advertising and promotion know-how (media planning, creativity, etc)
-
Support services for the Company (online marketing experts, etc)
Value creation proposition
Tools
Process: help from the creation to the execution of the advertising campaign
Planning: implementing cross-media and cross-country TV, web and radio advertising campaigns
Fine tuning: only for Ad4V partners, possibility during the campaign to increase the percentage of the best performing programs/channels and reducing the ones with small reactions so to speed up the metrics increase
Flexibility: possibility to move the campaign starting date according to the company needs
Creativity: offering a valid know-how in terms of spot creation (creativity related to the TV performance)
Diversification: strong support in the creation of the unconventional adv (domination: brand and long video 60')
Extras: possibility of editorial content created ad hoc and hosted in Mediaset digital properties for promoting the referral traffic and increasing the brand awareness
Goals
Growth: accelerate and fuel the company development
Expantion: Enlarge client base (i.e. couch shopping)
Trust: final goal of the TV campaign: the most relevant purchasing factor in e-commerce surveys in Italy