Investment Criteria

Essential criteria for involvement in our initiative are:

  • • Attractive market segments with double-digit revenue growth potential
  • • Innovative products and services
  • • Proven business model with strong management team
  • • High market share ambition
  • • Fully-funded business plan
  • • Minimum IRR requested
  • • Minority stake involvement
  • • Proven technology platform
  • • Clear path to exit

Investment Model

Ad4Ventures provides unique cross-media communication and promotion as an investment for growth.
Our investment could be shaped on two alternative business models:

  • Ad4Revenure Share, when the media cooperation is estimated to impact short-term revenues
  • Ad4Equity, when the media cooperation impact produces midterm value and faster growth