Ad4Ventures Spain and Italy, are happy to announce their very successful and strong multiple exit from Deporvillage a Spanish e-commerce selling sports equipment for cycling, running and outdoor.
Founded in 2010 by Xavier Pladellorens and Ángel Corcuera, Deporvillage is the leading online sports equipment retailer in Spain and Italy, and one of the leaders in Europe. It is specialized in cycling, running, triathlon, swimming, fitness and outdoor sports and currently sells over 90,000 products from around 560 top brands. It has over 1,500,000 customers and more than 20 million visits to its website are made each month.
In 2015, thanks to the excellent future prospects of the company, Mediaset Ad4Ventures became part of the shareholders through a media for equity investment, generating a positive effect in its brand awareness and company value. Beyond Mediaset Ad4Ventures, its shareholders include important Venture Capital funds such as the Spanish Samaipata and Italian P101. In the financial year ending 31 December 2020, Deporvillage generated revenues of 117.8 million euros and posted pre-tax profits of 7.7 million euros
The investment, done through the media for equity model, generated a positive effect in the company brand awareness increasing its value and validating at the same time the media for equity approach inside the venture capital word.